As Internet marketers, we spend a lot of our time sitting in front of a computer. Most people think of this as a very solitary occupation.
Nothing could be further from the truth.
Some of the most successful Internet marketers spend the vast majority of their day networking and connecting with other people, both fellow marketers and customers.One well-known marketer that I work with from time to time says he spends 97% of his day just “chatting with his Internet marketing friends.” He says that’s the most productive use of his time.
As an information product creator, I need a good relationship with my customers, as well as a network of affiliates to help me promote my products. Without those relationships, I would not have any business.
Most new Internet marketers think they can set up a landing page, put something on there for people to get, and they’re in business.
Sure, it’s very important to have nicely laid out pages that convert, a good autoresponder sequence, good SEO skills to drive traffic, quality products to offer and solidly converting upsells. However, without people to help you market and without people to market to, none of that matters at all.
What is most difficult for people just entering this business is that they don’t know where to go to do proper networking or even to find the right people with which to network.
It’s easy to go to Google and find a tutorial on how to layout a landing page and then spend hours building it, tweaking it and making it look great. It’s a lot more difficult to go find people to connect with and then actually connect with them.
You need to find the right forums and the right groups and the right private membership sites to belong to. There are a lot of people out there who pretend to be coaches and friends that actually just want to take your money. Due diligence is required.
There is also a right way and wrong way to reach out to people. If you find a new group and you go spamming them with your latest greatest offer telling them that they’ll make lots of money if they send an email to their list for you, you’re going to find yourself alienated and blacklisted very quickly. Sincerity is the key.
Not only does sincerity shine forth and let people see that you’re a real live human being looking for help and offering help, but when you’re sincere, you tend to find other people that are also sincere.
You can send an email or a Facebook message that says, “Hey, I just bought your latest product and I really liked it. Here’s what I liked about it and here is how I intent to implement it in my business.”
That will go a lot further than simply spamming them with offers or promotions. Most good, sincere product creators will reply to an email message like that, and from there you can begin a genuine relationship, rather than a forced attempt at finding a “sometimes” business partner.
Where can you go to find people that are sincere and that are looking for relationships?
There are many marketing groups on Facebook. That’s one place you could start. Click the Facebook icon at the very bottom right of this page to connect with me on Facebook.
Use the search feature in there to find some groups that are related to your type of Internet marketing and ask for an invite. Once there, reach out to people. Connect, ask questions, offer help when you see it’s needed and to generally just try to be a good participant. The rest happens naturally.
One of the keys, though, is to make sure that the group you’re getting involved in relates to your particular field of expertise or niche. If you’re a product creator, you may not do so well in a site dedicated to off-line mobile website marketers. That is, unless the products you create deal with that particular niche. Just be sure not to promote your products, at least not until you are very well established in that group, and even then only if the rules of the group allow it.
Instead, just be yourself. Trust me. You are good enough as is. If you are new, ask questions. If you are experienced, offer help. We are all new at certain things and experienced in others, so most of us will be doing a little bit of both – asking questions and offering help.
One of the places on Facebook that I have found to be beneficial is a Facebook Group called The IM Inside Track. It is a great group of online marketers of varying degrees of experience all dedicated to helping each other out. Click here to check it out and to join – it is free!
This blog post is meant to be informative and not a sales pitch, but I am going to mention a membership site that I belong to that is a “family” of marketers of all types. It’s run by a man named Dennis Becker, who also runs the Facebook Group I just mentioned, and it has been in existence for 7 years.
I mention this site only because it’s the perfect example of what an awesome networking site for marketers should be.
The site is called Earn1kaDay. Inside, there are almost a thousand products of different types to download and many numerous topics to discuss. The real value is in the networking and relationships that develop.
Big-name marketers that make thousands of dollars a day and brand-new struggling marketers that have not yet made their first dollar all interact on an even playing field in there.
Check it out for at least a month. You can download a few products, introduce yourself and poke around a bit to see if it’s for you. If you get active and genuinely try to meet and get to know the people that are in there, you’ll be there to stay, and you’ll be much better for it.
I’ve been a member for several years and am (usually) extremely active in the forum. It would be great to see you in there. You can click the banner at the bottom of this page for more information.
If you have any questions about networking and connecting with other people, please let me know. I’d love to connect with you more. That really is what it’s about, after all.