Avoiding BSOs

This post is going to be primarily for people who are just getting started with Internet marketing or trying to make money online.

First let me say this: There is no “pushbutton” software or overnight technique that will allow you to earn money online without any work. Please, please, please get that out of your head now if that’s what you are thinking.

Internet marketing can be a lot of fun and can be extremely lucrative, but make no mistake – it is work, sometimes very hard work. It requires patience, education, trial and error and lots of persistence. It also requires time.

It is very easy to get distracted with Bright Shiny Objects (BSOs). A BSO is a product or tool that looks like it could make you some quick easy money. Sure, there are plenty of products that can actually do that. The problem is many people buy one, give it a halfhearted effort for a short period of time, think it doesn’t work because they see no immediate results and buy the next BSO. Then they rinse and repeat over and over again, spending lots of money and never making any.

One of my goals and part of my “mission statement” is to help people avoid what I call the BSO Syndrome.

If you can take a little time and a little thought, get educated on what you want to do and how best to proceed with getting it done, and then put a focused, concerted effort over a continuous period of time, you will be pleasantly surprised at the potentials and possibilities.

There are essentially two primary ways to make money on the Internet. You can make money selling a product or service that is yours, or you can make money selling a product or service provided by someone else who will pay you a commission or fee.

What I have found to be the best model for me is a combination of the two. You can develop a customer base by providing your own products or services and then you can further monetize that customer base by referring them to other related products or services.

Throughout this site you will find resources showing exactly how to set up such a business model. We’ll talk about doing product creation or offering services that will help you develop your customer base and then we’ll discuss how to best monetize that base.

This page here will give a detailed overview of how best to get started.

The only thing you really need to make money online is a computer and an Internet connection. There are some tools that will make it easier, but many of them can be gotten for free or a very low cost.

If you have not already done so, provide your e-mail address in the form to the right and you will receive some introductory information, such as an ebook that discusses many of the free and low cost tools that will help you in your Internet marketing business. You will also be added to my email list, where you will get more tips and techniques, recommendations on current products that could help you, and some free bonus gifts from time to time.

I will be continuing these posts and expanding on this topic, so check back often. If you need clarification on anything or additional info, please contact me.

Here’s to your success!

Ed Akehurst

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