Promoting Your Free Kindle Book

As Internet marketers, we tend to give away a lot of free items. Usually, we do this for lead generation. For example, we’ll offer a short report on how to accomplish something. The customer gets it for free, in exchange for their email address. Once they have their free report, we usually offer them a more in-depth report for a price. Not always, but that's a common tactic. Either way, we can market to them from time to time, because we have their email address and permission to email them. As long as we don't constantly pitch them offers, and provide them with insights and tips from time to time, they will continue to read our emails, and we get to continually market to them. In the ideal scenario, it’s a wonderful win-win relationship. Your reader gets usable content, sometimes for free and sometimes at a reasonable cost, and you get a continuing customer. The giveaway model works in other areas of marketing as well, such as for Kindle books. Under certain circumstances, for a few days, you can give your published Kindle book away for free. Most of the time this is done to get initial exposure for your book, to gather new readers, and to gather some reviews. I've released numerous Digital Products and even a paperback book, but never a Kindle book. I am in the process of editing and proofreading two Kindle books for imminent release. Due to that, I am researching areas of marketing that are unique to Kindle. I ran across a fantastic blog post from Sarah Arrow, called "72 Places to promote...