Google Mice mobile search update – Are you ready?

Google is rolling out serious changes to it's mobile search algorithm on April 21, 2015.If you are not read for it, your site will be seriously hurt in the mobile search rankings.Mobile search gets more important every day.Don't get lost in the crowd.Check out the information below and if you need help in making your site mobile compliant for this new Google search update, please contact us and we will help you get up to speed. If you need help in making your site mobile compliant for this new Google search update, please contact us and we will help you get up to speed.If you found this helpful, please...

Go Mobile Or Go Extinct

Okay, so maybe the title of this post is a bit over the top, but there is a lot of truth to it.If you are running a blog or an online business, it is imperative that you are mobile optimized. If your site does not look good, or is not easy to read, on a smart phone, you are losing visitors. There is no longer any serious debate about this.Modern consumers of digital content are not going to spend time trying to wade through a poorly laid out site, or a site they have to enlarge and scroll through in order to read.The SituationThe world is increasingly going mobile.​ There are currently 2.7 billion smartphone subscriptions globally. That number will reach 6.1 billion by the end of 2020, according to a recent Ericsson Mobility Report. ​In a study conducted by InMobi, a mobile ad network, within all the countries studied except the US and UK, time spent on mobile media exceeds time spent watching TV.​Over 60% of Internet access is now done on mobile devices, according to that same study. Perhaps more shocking, of the people surveyed, only 11% said they go online "mostly via desktop". If you run a website, that information cannot be ignored.People are not only using mobile to get online, they are also using it to make purchasing decisions. The InMobi study states, "61% of mobile users are as comfortable with mobile advertising as they are with TV or online advertising."​While these figures are eye-opening for anyone with an online presence, if you run a brick-and-mortar business, then being mobile optimized is even more important...