Have you helped someone today?

My day was made much more pleasant today with a private message and $5. I know $5 is really nothing much to write about, but to me, it means more than the last affiliate contest I won - much more. Some background: I am a member of a few forums. In one of them particularly, we all really try to help the other members, especially if they are struggling with some aspect of their business. There is a newer member in there who is a truly nice guy, and he’s trying very hard to make some forward progress. He has a relatively good idea for a product line he wants to work on, but his niche was too broad. We had been working on getting him to figure out how to find a more focused niche within that broader niche. He was getting it, but it was slow, and I could tell at times he was getting frustrated with himself. Let’s face it, you can only convey so much information through forum posts. I had previously created an information product that teaches how to find profitable niches, and part of that is how to find laser focused sub-niches, as well as identify the hot buyers within those sub-niches. I sent this guy a free copy of the product via private message. He said he got it and appreciated it, but it’s been a couple weeks and I hadn’t heard anything back from him. I figured maybe it wasn’t what he was looking for. In fact, by this time, I had forgotten all about it. Then, today, $5 shows up...

Local Networking Tips

Are you connecting with people in your community?If you run a brick and mortar business, you (hopefully) already know the value of building relationships in your community.For example, local restaurant owners can do a great side business hosting business lunches for local business meetings. The best way to get that type of extra business is through networking.For those of us who earn our living online, it is easy to think we don’t need to reach out to our community. However, there are many advantages for doing so, and if we miss out on them, we are potentially costing ourselves numerous business opportunities.First, let’s cover some of the best reasons to do local networking, then we’ll get into where you can go to get this accomplished.Why network locally?Here are just a few of the things that can come from local networking:You may have some online skills that local business people are in need of. Perhaps you know web design, or you can drive traffic to a landing page. You might know how to run social media campaigns.These are things every local business needs. They also need press release writers, article writers, copywriters, design work, marketing help, and tech solutions, such as business apps and text marketing campaigns.Even if these things are not your area of expertise, I am sure you know people who do this kind of work. We run into them every day as online marketers.Imagine how well we could network online if we can send lots of new work to a web designer we know.As an online marketer, you inevitably need websites built. What if you could get...

Is the money in the list?

Within the Internet marketing industry, there's a popular saying: “The money’s in the list.” This means the people who are making “the big bucks” are making it from their email list, not from their product launches. Is it true? If we only look at the math, it would seem to indicate it might be true. In the marketing circles where I hang out, a marketer can typically make between $2 and $3 a month for every person on their email list. As an example, let's say they sell a product for $27 and give a 75% commission to the affiliates. They are making, on sales from affiliates, a gross profit of $6.75 per sale. Of course, they have payment processor fees, etc. to also take from that, but we’ll use the $6.75 figure for our purposes here. The buyer gets put on an email list, if the launch is set up properly. The product creator earned $6.75 for the initial purchase. If the marketer is of average ability, the marketer will make between $2 and $3 a month from that customer from that point on, as long as they stay on the marketer's email list. It will only take 3 - 4 months before the profit from the email list surpasses the profit from the initial sale. Even if a customer stays on their list for only 12 months, the total earnings for the marketer will be $6.75 from the initial sale, and an additional $24 to $36 from email marketing. So, it would seem the math supports the statement, “The money’s in the list.” Is it really true?...

Curse it all … or not?

There was a debate recently on Facebook that became very public and at times a bit ugly. However, both sides raised quite interesting points, all worthy of discussion. I am not going to mention the two individuals involved, but I will say I respect both of them for what they do. The issue was over using what most people would consider to be "foul language" in their marketing materials, and in emails to their list. The "pro" side was taken by a well-known copywriter. He's a younger, "edgy" mentor-type, who very successfully teaches and coaches other people in how to write successful copy that converts. He has an in-your-face personality and does not censor his opinions, nor his language. The "con" side was taken by an older gentleman (relatively speaking) who is longtime successful marketer. He prides himself in having a professional image, and has built a large following based on that image. There is validity to the reasoning each of them brought to the table. The copywriter, in presenting the "pro" side, stated that if in your normal, everyday conversation, that was the language you use, then it was perfectly acceptable to use it in business materials. He did say that if you are intentionally developing a persona that would not use that language, then you simply wouldn’t use it while writing as that persona. Not that it would be inappropriate, but only that it wouldn’t be appropriate for that persona. He made the case that your target audience needs to be comfortable. If they're comfortable hearing from someone who uses that type of language, then not only...

Best ways not to irritate potential JV Partners

In yesterday’s post, we looked at 5 ways to irritate a potential JV Partner. Today, we will discuss ways that might actually get their attention and help you develop better business relationships. Before you contact them, though, you need to know what result you want to get from your communication. If your goal is just to make a quick buck and you want to contact as many marketers as you can, hoping some will promote your latest offer, then I suggest you take a hard look at your business model. More likely than not, it will not last. The people who consistently make a decent living online spend a great deal of time building relationships. They are developing a network of business associates. Take, for example, a content writer. The successful content writer will have a network of people consisting of copywriters, graphic artists, web masters, SEO experts, Internet marketers, affiliate marketers, etc. These won’t be just people they have seen online, but people who know them and will work with them. These are people they have networked and spent time developing a relationship with. If you, too, spend some of your time each day working on developing relationships with others in the industry, you will see much greater success over time. If you are guilty of any of the irritating approaches we discussed yesterday, please stop. Immediately. Here are highlights of some better approaches. We’ll cover some of these more in-depth in the coming weeks. Offer help Do you have something to offer people that you want to network with? Other than just a product to promote? For...

5 Ways To Irritate a Potential JV Partner

I am contacted every day by people looking to develop some type of a business relationship. Sometimes people want to promote my products, sometimes they want to be an affiliate, and other times they want to form some type of joint venture (JV) relationship. I've seen some very creative ways to capture my attention and I've met some genuinely nice people that I like to work with. Some of them, even though we've never actually done any projects together, I am in contact with regularly because they're great people to network with. However, what I see more frequently, is people who have gotten very good at simply being annoying. The sad part is they think they are approaching me in the correct manner. They think what they're doing is effective. I can’t blame them for their behavior in many cases. They are only doing what they think is right or what some self-proclaimed “guru” has told them is the right way to approach people. In light of that, here are 5 guaranteed ways to irritate a potential JV partner. 1. Sending a private message that just says, “Hi, how are you?" This might be an appropriate message to send through Facebook or Skype if you are a family member or very close friend. Or even if you're someone who knows I haven't been feeling well lately and is asking a genuinely sympathetic question. But, to use this as the opening of a dialogue to form some type of business relationship? Especially when I don't know you? That's just a perfect way to interrupt my workflow and get me flustered....

Are you Networking?

As Internet marketers, we spend a lot of our time sitting in front of a computer. Most people think of this as a very solitary occupation. Nothing could be further from the truth. Some of the most successful Internet marketers spend the vast majority of their day networking and connecting with other people, both fellow marketers and customers.One well-known marketer that I work with from time to time says he spends 97% of his day just “chatting with his Internet marketing friends.” He says that’s the most productive use of his time. As an information product creator, I need a good relationship with my customers, as well as a network of affiliates to help me promote my products. Without those relationships, I would not have any business. Most new Internet marketers think they can set up a landing page, put something on there for people to get, and they’re in business. Sure, it’s very important to have nicely laid out pages that convert, a good autoresponder sequence, good SEO skills to drive traffic, quality products to offer and solidly converting upsells. However, without people to help you market and without people to market to, none of that matters at all. What is most difficult for people just entering this business is that they don’t know where to go to do proper networking or even to find the right people with which to network. It’s easy to go to Google and find a tutorial on how to layout a landing page and then spend hours building it, tweaking it and making it look great. It’s a lot more difficult to...