Money Loves Speed

Author and coach Joe Vitale is fond of saying, “Money loves speed.” People who take action quickly and decisively make more money. Whether we have an idea for creating an info product, writing a book, or putting a business venture together, if we want to make money, we need to be quick. One of the main things I see that holds people back from earning on the net, is they don't put their ideas into action in a timely manner. This doesn’t apply only to online earnings. It applies everywhere. I have been involved with a real estate investing partnership for many years. I can’t tell you how many times we lost a deal, or missed out on an additional profit opportunity, because we delayed. More than once, we got bogged down in drafting the “perfect” proposal. By the time we sent it out, the property was gone. Other times, we did so much analysis in deciding how to reply to an offer, by the time we got around to replying, the buyer had already gone elsewhere. They had investment money, and it only earns them profit if it’s invested. We took too long and lost out on it. It's very easy to get bogged down in things like planning, scheduling, analyzing, and perfecting. It even feels like we are taking action and moving forward when we do those things. In reality, we are just delaying and slowing down. Money loves speed. It doesn’t love inaction, or even slow momentum. Why do we have a tendency to delay or slow ourselves down? Usually, it’s self-doubt. Other times, it's because...

Curse it all … or not?

There was a debate recently on Facebook that became very public and at times a bit ugly. However, both sides raised quite interesting points, all worthy of discussion. I am not going to mention the two individuals involved, but I will say I respect both of them for what they do. The issue was over using what most people would consider to be "foul language" in their marketing materials, and in emails to their list. The "pro" side was taken by a well-known copywriter. He's a younger, "edgy" mentor-type, who very successfully teaches and coaches other people in how to write successful copy that converts. He has an in-your-face personality and does not censor his opinions, nor his language. The "con" side was taken by an older gentleman (relatively speaking) who is longtime successful marketer. He prides himself in having a professional image, and has built a large following based on that image. There is validity to the reasoning each of them brought to the table. The copywriter, in presenting the "pro" side, stated that if in your normal, everyday conversation, that was the language you use, then it was perfectly acceptable to use it in business materials. He did say that if you are intentionally developing a persona that would not use that language, then you simply wouldn’t use it while writing as that persona. Not that it would be inappropriate, but only that it wouldn’t be appropriate for that persona. He made the case that your target audience needs to be comfortable. If they're comfortable hearing from someone who uses that type of language, then not only...

Fun and Games

Today, I have some fun and games for you. This is a puzzle exercise I use to open many of my training workshops. Hopefully it will translate well to an online environment. I'd love to hear your thoughts in the comments section below.I have placed the content in the tabbed sections below, so nothing gets spoiled before you have had a chance to try to solve the puzzle yourself.​Starting in the first tab, "The Puzzle", it will be revealed how to set the puzzle up. You will be doing it with pen and paper.The second tab, "The Rules", will contain the rules and explain what you need to do to solve it.After you have tried, and either succeeded or given up, you may then click the third tab, "The Solution" to see if you completed it correctly.​The fourth tab, "The Ending", will provide some food for thought.​I hope you have as much fun trying this as I did putting it together for you! I look forward to seeing your comments on it below. the puzzle the rules the solution the ending ​Get a piece of paper and draw nine dots on it in a 3 X 3 grid, evenly spaced, as shown in the picture to the right.After you've done that, click the next tab, "The Rules."​Don't click it until you have your 9 dot grid drawn!​ Legal Move ​Did you draw your 9 dots? If not, I'll wait! Go ahead!​Ready? The rules are simple. There are only four of them:​1. Start with a pen or pencil on any one of the dots.2. You will draw 4 straight lines, no...

Recommended: Proofreading

Do you write copy? Ebooks? Articles? Info Products? Blogs? Novels?If you can answer yes to any of the above (or to any kind of writing), you might want to consider using a proofreader.A proofreader is not an editor. Editors are great to use, especially with copywriting.Proofreading is something entirely different - and just as important.A good proofreader does not merely fix grammar, punctuation and spelling. They can make existing clauses and sentences more powerful. Much more powerful.My recommendation: Take one eBook or other written project you are working on, and hire a proofreader for it. Notice the difference and pay attention to the suggestions they make and the reasons they give for those suggestions. You will immediately see the value, and the importance, of using  a good proofreader.​It is important to be productive. In most cases, "good enough is good enough." If we wait for perfection on every project, we'll never get any project launched.​With that said, a proofreader has the ability to take that "good enough" draft and send it over the edge into near-perfection.This allows you to "crank out work" without sacrificing quality. And the bonus? Your writing will have an extra "edge" to it.​ It will still be your writing, but it will have grown powers. Super-powers, if you have the right proofreader.I found the right proofreader for me.Will I use him for everything I write? Of course not, but I will for the important projects​.His name is Gary Thaller.​ I recently had the pleasure of working with him. Gary is an author with a magnificent grasp of the English language. He has a deep understanding...

Creating Product Funnels

If you are a creator of info products, you will want to consider having a full product funnel. For the newcomers who are not sure what a “product funnel” is, it is the process that begins when the buyer purchases a product, and is then “funneled” through other offers. For example, they might buy an eBook on SEO and then get offered an upsell of SEO software, and if they don’t buy that, they might be offered a “light” version of the software for less money. Product funnels can go deeper than that, if you are drip feeding related products to your customers over time through offers delivered by email. In the example above, they might be offered a ticket to a live SEO webinar a few days after their initial purchase. As a marketer, do you want to use funnels? Of course! They provide more profit. It is generally easier to get an existing customer to buy a related product than it is to find a new customer. However, creating the proper funnel for an offer is not always straightforward. Note: In today’s post, we are only discussing product funnels, as opposed to sales funnels. The topic of sales funnels is broader, and includes the entire sales process, including marketing, lead generation, split testing, etc. We will cover sales funnels another day. There are numerous factors to take into consideration when creating a product funnel. Below are a few highlights of things to keep in mind. Is the initial product complete? If the initial product is not complete in and of itself, and you are adding an upsell...

Best ways not to irritate potential JV Partners

In yesterday’s post, we looked at 5 ways to irritate a potential JV Partner. Today, we will discuss ways that might actually get their attention and help you develop better business relationships. Before you contact them, though, you need to know what result you want to get from your communication. If your goal is just to make a quick buck and you want to contact as many marketers as you can, hoping some will promote your latest offer, then I suggest you take a hard look at your business model. More likely than not, it will not last. The people who consistently make a decent living online spend a great deal of time building relationships. They are developing a network of business associates. Take, for example, a content writer. The successful content writer will have a network of people consisting of copywriters, graphic artists, web masters, SEO experts, Internet marketers, affiliate marketers, etc. These won’t be just people they have seen online, but people who know them and will work with them. These are people they have networked and spent time developing a relationship with. If you, too, spend some of your time each day working on developing relationships with others in the industry, you will see much greater success over time. If you are guilty of any of the irritating approaches we discussed yesterday, please stop. Immediately. Here are highlights of some better approaches. We’ll cover some of these more in-depth in the coming weeks. Offer help Do you have something to offer people that you want to network with? Other than just a product to promote? For...

Using Images Online

We find ourselves frequently needing images. We use them on websites, landing pages, social media, online ads, blogs, in e-books, and for those of us that also do off-line work, we use them in flyers, advertising, postcards, brochures and more. There are many places online where we can get these images. However, unless we've taken the images ourselves with our own camera, we need to be careful we’re not violating a copyright. For that matter, even if we take our own pictures, we need to be careful of copyrights. For example, are you aware that photographs of buildings in the United States built after December 1, 1990 require the owners permission to be used in many cases? Buildings built prior to that date are exempt from the copyright laws, but for ones built after that date, it's always best to get the owner's permission. Most of us, though, are going to use photos or images taken by other people. Get a license All images can potentially be copyrighted in some form or fashion, and when using them, we need to be sure that we are not in violation. The best way to do that is to get a license to use the image. There are different types of licenses generally available. We will usually want to get a royalty-free license. That means that once we have acquired the license, for whatever time period the license is valid we do not have to pay individual royalty fees every time the image is used. Some licenses are only for non-commercial use. We could use them on a website such as a...

Go Mobile Or Go Extinct

Okay, so maybe the title of this post is a bit over the top, but there is a lot of truth to it.If you are running a blog or an online business, it is imperative that you are mobile optimized. If your site does not look good, or is not easy to read, on a smart phone, you are losing visitors. There is no longer any serious debate about this.Modern consumers of digital content are not going to spend time trying to wade through a poorly laid out site, or a site they have to enlarge and scroll through in order to read.The SituationThe world is increasingly going mobile.​ There are currently 2.7 billion smartphone subscriptions globally. That number will reach 6.1 billion by the end of 2020, according to a recent Ericsson Mobility Report. ​In a study conducted by InMobi, a mobile ad network, within all the countries studied except the US and UK, time spent on mobile media exceeds time spent watching TV.​Over 60% of Internet access is now done on mobile devices, according to that same study. Perhaps more shocking, of the people surveyed, only 11% said they go online "mostly via desktop". If you run a website, that information cannot be ignored.People are not only using mobile to get online, they are also using it to make purchasing decisions. The InMobi study states, "61% of mobile users are as comfortable with mobile advertising as they are with TV or online advertising."​While these figures are eye-opening for anyone with an online presence, if you run a brick-and-mortar business, then being mobile optimized is even more important...

5 Essential Online Marketing Strategies

 If you are running an online business (as opposed to an online hobby), you need to implement effective online marketing strategies. Below are five essential strategies to boost your business. Hopefully, these will give you some ideas on some excellent things to include in your 2015 business plans. We will be looking at each of these strategies in more depth in the near future.​Brand yourself and your business Do you have a brand or an image that you've been trying to create for yourself or your business? if so, you are already well on your way. If not, there is no better time to start creating one than now. There are a few things to consider when designing a brand. Do you want to brand yourself personally or do you have a business name that you would like to be known for? Let's start with what branding is. Put most simply, it is the image or persona that clearly identifies how you want to be seen by your customers. Things such as your logo, attitude, mission statement, and even the delivery style of your messages are all part of your branding. Do you want to be seen as the no-holds-barred, aggressive newcomer? The wise, experienced one? The innovating cowboy? The polite, demure marketer? These are all things to consider when developing your brand. The key is consistency. Your message and your image should be consistent across all your advertising and marketing platforms, in look, feel and style. You need to do a bit of contemplation and self-discovery to come up with a great image for branding. You need...