Marketing With Press Releases

Press releases are a great way to get the word out about yourself, a project, a product, or an event. If done right, they can provide a lot of long-term exposure. I still have some online press releases from years ago that show up for certain keywords in Google.​Press releases can be released online and also in many print newspapers. You will get more long-term results out of the online press releases. Print press releases are best for upcoming events, soon to be released products, local marketing, or if used for credibility building. If the print publication has a corresponding online presence, then you could possibly get some longer-term results from it.As to online press releases, they generally tend to rank very high in the search engines and last a long time, especially if properly optimized. Below we will cover a few of the more important tips to get better results from your press release and will also cover some online resources to use when submitting them.Click the button below for a book by Paul Clifford called "Press Release Power". It is available on Amazon, but I bought the rights to it so I could let you have free access to it here. It is from 2011, but it is still as relevant as the day it was written.  Download Press Release Power A Few Good TipsRead Like A News Article: A press release will not be as  effective it if reads like a sales letter. It might not even get accepted for publication. It needs to be factual and succinct. Avoid an abundance of adjectives and keep it...