Ed, Trust Funnel, and a Nod to Dr. Seuss

Ed Reads Trust Funnel, But Not in a Tunnel​ ​Ed reads Trust Funnel in the bed, ​​​​​and standing on his head.​ ​ ​​He’ll read it when he’s wet,​ ​ ​​and read it on a bet. ​ ​ ​​He’ll read it in the car,​ ​​​​ and read it at the bar.​​​ ​ ​​He’ll read it by the stove,​ ​ ​and read it in a grove.​ ​ ​​He’ll read it on the throne,​ ​ ​​​​and read it with a scone.​ ​ ​He’ll read it on the floor,​ ​​​read it in the store,​ ​​ ​​and read it out-of-doors. ​​ ​ ​​He’ll even read it with a clown,​ ​ ​​but he’ll never ever ever read it with a frown.​ ​​ Grab your copy of Trust Funnel today,and you can read it wherever you like!Click the image below​: Feel free to leave comments below!​​If you like this page, please...

Creating Product Funnels

If you are a creator of info products, you will want to consider having a full product funnel. For the newcomers who are not sure what a “product funnel” is, it is the process that begins when the buyer purchases a product, and is then “funneled” through other offers. For example, they might buy an eBook on SEO and then get offered an upsell of SEO software, and if they don’t buy that, they might be offered a “light” version of the software for less money. Product funnels can go deeper than that, if you are drip feeding related products to your customers over time through offers delivered by email. In the example above, they might be offered a ticket to a live SEO webinar a few days after their initial purchase. As a marketer, do you want to use funnels? Of course! They provide more profit. It is generally easier to get an existing customer to buy a related product than it is to find a new customer. However, creating the proper funnel for an offer is not always straightforward. Note: In today’s post, we are only discussing product funnels, as opposed to sales funnels. The topic of sales funnels is broader, and includes the entire sales process, including marketing, lead generation, split testing, etc. We will cover sales funnels another day. There are numerous factors to take into consideration when creating a product funnel. Below are a few highlights of things to keep in mind. Is the initial product complete? If the initial product is not complete in and of itself, and you are adding an upsell...