Creating Coverage Maps

If you have a business that has a geographic area you serve, you might want to consider putting a coverage map on your website. A coverage map is a map that shows an area in which you work, such as a service area or delivery area.The video below shows how to create the coverage map and how to embed it on a WordPress site. It also shows how to delete it when you no longer need it.​You will need to log in to your Google account (such as a gmail account or whatever account you use to access Google services) and then you will go to Google Maps to get started.​If you have any questions or need help with anything you see in the video, feel free to leave a comment below or submit a ticket to my support desk.NOTE: If you find it hard to see the details in the video, click the HD icon so it turns blue, in the lower right corner of the video player, to see it in Hi-Definition. ​Please share if you found this...

One link to rule them all: Booklinker.net

Do you share book links?Whether you are an Amazon affiliate, a blogger, a book reviewer, or simply someone who likes to share links to books they love, there can be issues when sharing Amazon links.With the advent of social media, we now have friends and fellow readers all over the world. It is great that we can share things we love with people everywhere, but there is a potential downside, too.When sending an Amazon link to someone of a different country, they may be taken to a page that says that item is not available in their area. The reality may be that it is, but they can't get it from that link. If, for example, you send someone a link to an Amazon.com page, which is the US version of Amazon, but the viewer is in England, they may not actually get to a page they can order from.From an online group I belong to (thanks Dennis Becker!) I found an easy solution to overcoming that problem: Booklinker.net.​​With Booklinker, you can now create one link to a book, that when clicked will automatically detect the location of the visitor and send them to the appropriate page on the Amazon site appropriate to their geographic region.It is a free service, and there is a similar service, GeoRiot (free for the first 1,000 clicks per month) that does the same thing for apps, music, and products.If you are an Amazon affiliate, there is even a way you can attach your affiliate tag to the link.​You can go straight to the Booklinker.net site or you can check out my video walkthrough...

Stop losing your prospect’s attention

Geico just came out with some fantastic Youtube commercials that are designed to grab attention immediately.They are putting these on Youtube as preroll ads, which are notorious for being skipped as soon as possible.They identified the problem most Youtube advertisers face, which is that after 5 seconds, the viewer can skip the ad. This happens almost always.It is not because the ad is bad, but because they didn't change the ad based on the marketing medium. They are taking their TV ads and putting them on Youtube.The viewer behavior is completely different on Youtube than on television, and if you want to keep the viewer from skipping the ad, you need to change the message so that there is a strong hook within the first 5 seconds.​You can read a more in-depth article on this from AdWeek by clicking here. It opens in a new window. I have embedded the four Geico ads below if you want to see them.​They are a great reminder to us marketers to be sure we are grabbing our prospect's attention immediately.Regardless of the format for an ad or sales pitch, we only have a certain amount of time within which the prospect will either keep reading (or watching). Otherwise, they will move on to something else.It is also a good reminder that we might need to change our message or approach based on the media in which that message is being delivered.Enjoy the ads and remember to leave your comments below!I hope this post was informative, as well as fun! Please share your thoughts below.​If you enjoyed this post, please...

One is Greater Than Zero

I ran across the following video from Gary Vaynerchuk.​It is less than 3 minutes and I highly recommend watching it. It is quite inspiring!​Sometimes as marketers we skip over the little things. Maybe we don't do a guest blog because the person only has a handful of readers, or we turn down a podcast interview because the podcaster is just starting out. Gary explains why that's a bad idea and shows, by his own example, the way to grow and succeed by doing the little things.Click here for Gary's blog post with the original posting of this video.​Please leave a comment below with your thoughts on the topic!​​​If you like this page, please...

Ed, Trust Funnel, and a Nod to Dr. Seuss

Ed Reads Trust Funnel, But Not in a Tunnel​ ​Ed reads Trust Funnel in the bed, ​​​​​and standing on his head.​ ​ ​​He’ll read it when he’s wet,​ ​ ​​and read it on a bet. ​ ​ ​​He’ll read it in the car,​ ​​​​ and read it at the bar.​​​ ​ ​​He’ll read it by the stove,​ ​ ​and read it in a grove.​ ​ ​​He’ll read it on the throne,​ ​ ​​​​and read it with a scone.​ ​ ​He’ll read it on the floor,​ ​​​read it in the store,​ ​​ ​​and read it out-of-doors. ​​ ​ ​​He’ll even read it with a clown,​ ​ ​​but he’ll never ever ever read it with a frown.​ ​​ Grab your copy of Trust Funnel today,and you can read it wherever you like!Click the image below​: Feel free to leave comments below!​​If you like this page, please...

Backlinking Basics

A few years ago I created a series of 6 videos on backlinking, called Backlinking Basics for inclusion in a product a friend of mine was releasing on the subject.If you are not familiar with backlinking, the short description is that backlinking is ​what you do to get links put on websites that link back to your website when someone clicks on them. This can get you additional visitors to your site, as well as potentially increasing your search engine rankings.In the video series​, I show numerous places to get backlinks, and exactly how to create them.I ran across these videos again last week, and re-watched them. All of the info is still relevant today, with the exception that some of the article sites mentioned in Video 4 may no longer allow backlinks.​ Everything else operates exactly as it did when the videos were created.If you have a website or blog, you will want back links. I hope these videos help point you in the right direction. Feel fee to leave any comments or questions in the comments section below. Don't forget to leave any comments or questions below!​Please share this if you found it helpful (or click the like button on the left floating...

Is the money in the list?

Within the Internet marketing industry, there's a popular saying: “The money’s in the list.” This means the people who are making “the big bucks” are making it from their email list, not from their product launches. Is it true? If we only look at the math, it would seem to indicate it might be true. In the marketing circles where I hang out, a marketer can typically make between $2 and $3 a month for every person on their email list. As an example, let's say they sell a product for $27 and give a 75% commission to the affiliates. They are making, on sales from affiliates, a gross profit of $6.75 per sale. Of course, they have payment processor fees, etc. to also take from that, but we’ll use the $6.75 figure for our purposes here. The buyer gets put on an email list, if the launch is set up properly. The product creator earned $6.75 for the initial purchase. If the marketer is of average ability, the marketer will make between $2 and $3 a month from that customer from that point on, as long as they stay on the marketer's email list. It will only take 3 - 4 months before the profit from the email list surpasses the profit from the initial sale. Even if a customer stays on their list for only 12 months, the total earnings for the marketer will be $6.75 from the initial sale, and an additional $24 to $36 from email marketing. So, it would seem the math supports the statement, “The money’s in the list.” Is it really true?...

Promoting Your Free Kindle Book

As Internet marketers, we tend to give away a lot of free items. Usually, we do this for lead generation. For example, we’ll offer a short report on how to accomplish something. The customer gets it for free, in exchange for their email address. Once they have their free report, we usually offer them a more in-depth report for a price. Not always, but that's a common tactic. Either way, we can market to them from time to time, because we have their email address and permission to email them. As long as we don't constantly pitch them offers, and provide them with insights and tips from time to time, they will continue to read our emails, and we get to continually market to them. In the ideal scenario, it’s a wonderful win-win relationship. Your reader gets usable content, sometimes for free and sometimes at a reasonable cost, and you get a continuing customer. The giveaway model works in other areas of marketing as well, such as for Kindle books. Under certain circumstances, for a few days, you can give your published Kindle book away for free. Most of the time this is done to get initial exposure for your book, to gather new readers, and to gather some reviews. I've released numerous Digital Products and even a paperback book, but never a Kindle book. I am in the process of editing and proofreading two Kindle books for imminent release. Due to that, I am researching areas of marketing that are unique to Kindle. I ran across a fantastic blog post from Sarah Arrow, called "72 Places to promote...