Curse it all … or not?

There was a debate recently on Facebook that became very public and at times a bit ugly. However, both sides raised quite interesting points, all worthy of discussion. I am not going to mention the two individuals involved, but I will say I respect both of them for what they do. The issue was over using what most people would consider to be "foul language" in their marketing materials, and in emails to their list. The "pro" side was taken by a well-known copywriter. He's a younger, "edgy" mentor-type, who very successfully teaches and coaches other people in how to write successful copy that converts. He has an in-your-face personality and does not censor his opinions, nor his language. The "con" side was taken by an older gentleman (relatively speaking) who is longtime successful marketer. He prides himself in having a professional image, and has built a large following based on that image. There is validity to the reasoning each of them brought to the table. The copywriter, in presenting the "pro" side, stated that if in your normal, everyday conversation, that was the language you use, then it was perfectly acceptable to use it in business materials. He did say that if you are intentionally developing a persona that would not use that language, then you simply wouldn’t use it while writing as that persona. Not that it would be inappropriate, but only that it wouldn’t be appropriate for that persona. He made the case that your target audience needs to be comfortable. If they're comfortable hearing from someone who uses that type of language, then not only...

5 Ways To Irritate a Potential JV Partner

I am contacted every day by people looking to develop some type of a business relationship. Sometimes people want to promote my products, sometimes they want to be an affiliate, and other times they want to form some type of joint venture (JV) relationship. I've seen some very creative ways to capture my attention and I've met some genuinely nice people that I like to work with. Some of them, even though we've never actually done any projects together, I am in contact with regularly because they're great people to network with. However, what I see more frequently, is people who have gotten very good at simply being annoying. The sad part is they think they are approaching me in the correct manner. They think what they're doing is effective. I can’t blame them for their behavior in many cases. They are only doing what they think is right or what some self-proclaimed “guru” has told them is the right way to approach people. In light of that, here are 5 guaranteed ways to irritate a potential JV partner. 1. Sending a private message that just says, “Hi, how are you?" This might be an appropriate message to send through Facebook or Skype if you are a family member or very close friend. Or even if you're someone who knows I haven't been feeling well lately and is asking a genuinely sympathetic question. But, to use this as the opening of a dialogue to form some type of business relationship? Especially when I don't know you? That's just a perfect way to interrupt my workflow and get me flustered....

Avoiding BSOs

This post is going to be primarily for people who are just getting started with Internet marketing or trying to make money online. First let me say this: There is no “pushbutton” software or overnight technique that will allow you to earn money online without any work. Please, please, please get that out of your head now if that’s what you are thinking. Internet marketing can be a lot of fun and can be extremely lucrative, but make no mistake – it is work, sometimes very hard work. It requires patience, education, trial and error and lots of persistence. It also requires time. It is very easy to get distracted with Bright Shiny Objects (BSOs). A BSO is a product or tool that looks like it could make you some quick easy money. Sure, there are plenty of products that can actually do that. The problem is many people buy one, give it a halfhearted effort for a short period of time, think it doesn’t work because they see no immediate results and buy the next BSO. Then they rinse and repeat over and over again, spending lots of money and never making any. One of my goals and part of my “mission statement” is to help people avoid what I call the BSO Syndrome. If you can take a little time and a little thought, get educated on what you want to do and how best to proceed with getting it done, and then put a focused, concerted effort over a continuous period of time, you will be pleasantly surprised at the potentials and possibilities. There are essentially...