Most of us earning on the net are a sort of “one-man band”.
We have to be Jacks-of-all-trades. We need to understand and perform many different aspects of what we do.
We write, proofread, edit, network with JVs, do graphic design, build ads, design websites and landing pages, set up social media campaigns, perform market research, create customer avatars, do copywriting, record audio and video, optimize for search engines, and much more.
For the person just getting started online, all that you need to figure out can be daunting. The learning curve in many cases keeps people from even trying.
This is partly the reason people get caught up in buying “bright shiny objects” that seem like they will be quick, easy solutions to all our business woes. It is also the reason people buy into programs with replicated websites that offer nothing of substance but selling other people the same replicated websites. More on that in another post, though.
It's good to understand all the areas of our business that need to be handled. We really do have to know most of those things and how they are accomplished.
The main difficulty does not come from having to know those things, so much as having to get them all done. Especially when first starting out, when we may not have a very large budget, and we don't know who to turn to.
The solution (or so we think)? Do it all ourselves.
We quickly find out, however, that doing it ourselves is no solution at all.
I see many people doing product launches for the first time and they keep missing their deadline. That is a huge no-no that can cost us a valuable relationship with an affiliate.
I also see sales funnels that don't work properly right after a launch, or Kindle books that have to have a second version immediately released because they were improperly done the first time.
That's not the worst that can happen, though.
Quite often, it means the new person never gets off the ground, or the person who's been doing it for a while gets burned out and gives up.
Sometimes, the number of tasks we have to get completed is so overwhelming that nothing at all gets done.
Fortunately, there is a solution to this: Outsourcing.
In many cases, when in conversation with a newcomer to Internet marketing, as soon as the topic of outsourcing is introduced, they come up with all kinds of reasons as to why they can't afford, or don't trust, outsourcers.
However, if those excuses prevent getting anything done, or it means only one project can be done every three months instead of one every two weeks, which is truly the least affordable?
We work on the Internet. We are in touch with people from all over the globe. We can find quality, inexpensive outsourcers from anywhere in the world, and we never have to meet them face-to-face.
There are also sites like Fiverr, where we can get almost anything done for five dollars (plus a $.50 service charge).
I recently had an e-book cover designed and created on Fiverr. It looks fantastic.
It cost me $5.50!
I know just enough about graphic design software that I could've done it myself. However, it wouldn’t have looked as good as the one I purchased, and it would've taken me hours and hours to get it right. Divide the $5.50 I spent into the several hours I would have needed to spend, and that equals less money per hour than I made at my after-school job I had over 30 years ago.
Which option is not affordable? Trying to play solo, when other solutions are easily available, is what costs us time, money and possibly our business.
One thing that holds people back from using outsourcers or using sites like Fiverr is they are afraid of getting poor quality work. It happens. There is no way to avoid that from ever happening.
However, we can reduce the occurrences of poor performance by getting references and asking questions up front. On sites like Fiverr that have a rating system, we can look at the the ratings and past performance of the people we are thinking about using.
We don't always need to hire people for money, either. If we are networking with others on forums and social media, we can always ask for help, or offer to trade services.
There are many people out there who have skills, but don't know how to get started with them as a business yet. They would be happy to do something for you in exchange for a public review. Sometimes they’ll do this only for the review, and sometimes for an extremely low fee plus the review.
If you take advantage of a scenario like this, be sure to be up front and honest. It's your reputation on the line with the review. Never promise you will provide a good review. If the service was bad, they can use your review for their own personal improvement. If they did well and your review is good, they can post it publicly.
Sometimes you can find people like this just by asking in social media groups or forums that you belong to. Let people know what help you need, and see what comes forward.
Below are a few sites that you can visit to find people to perform some of the various tasks that need to be done in your business. Some of these sites are specific as to the types of tasks they cover, and some are general.
Be sure to do your due diligence from anyone before you hire them and especially before you pay them.
It's okay to be a “one-man band.” Just don't feel you have to play solo all the time.
If you have any other outsourcing suggestions or tips, feel free to leave them in the comments section below.
Here’s to your success!
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